dinsdag 5 april 2011

Germany

Hello blog followers!
I’ve discovered the largest retailer in Germany, it’s really amazing that company! It’s name is Metro Group and it’s the 3rd largest retailer in the world, off course they have the largest market share in Germany, I will tell you something more about this retailer…
We all know this retailer actually, it’s the “Makro” in Belgium. Another division that also well knew in Belgium is “Media Markt”. Other sales divisions of this company are: Real, Saturn and Galeria Kaufhof.  It’s founded in 1964 by Otto Beishem and the headquarter is in Düsseldorf, Germany off course. They offer all kinds of products, from meat to electronic products. They offer their products in as many as 36 countries, but they still want to grow more, they want to be more active at the markets of Asia and Europe. The German government asked them to open a few stores in Afghanistan and in 2009 they would buy some assets of the company Arcandor.
In the past, the company had a few problems with their image: they sold tainted meat or past-sale meat, but in the meantime, they have boosted their image again.
I think that this retailer has a great potential to become the largest retailer in the world, because they have a lot of future plans. They want to be also active in the less developed countries, most of the retailers aren’t yet active there, so that’s a great opportunity for this country. It’s a huge competitor for the other supermarkets.
The fact that they made a mistake in the past doesn’t mean that it’s a bad retailer, on the contrary, they have their image back and they are the 3rd largest retailer in the world.
It’s interesting to know that Makro and Media Markt are sales divisions of the Metro Group, that’s something I need to remember!

I’m glad that I learn you something about one of the largest retailers in the world, because I didn’t know there was such a huge retailer in Germany.
Let’s go to the last country: Norway!


Charlotte De Hainaut

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